When should you make comments as your business and when should you comment as yourself?

A good friend sent me a question tonight about facebook. His questions was about how commenting on facebook posts could help him grow his business.

Do comments impact your prescence on facebook?

Here are the specific questions my friend sent me:

"When you make comments, do likes affect anything?

When I make business comments should I do so as one of our Business profiles?"

Read my response after the break:

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